Hi, My Name is Yasmine Nur.

I'm an Art Director and Designer.

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I’m not from anywhere because I’m from everywhere. I’ve called

Saudi Arabia, London, Minnesota, and South Florida home, with ethnic roots in Ethiopia and Eritrea. Growing up immersed in vastly different cultures gave me a global perspective that shaped my creativity, empathy, and adaptability.

 

Visual storytelling became my universal language, one that transcends geography, platforms, and algorithms. Today, I use it to create ideas designed to travel: beautiful work that elevates brands, captures attention, sparks conversation, builds connection, and moves people to action. My vision is to use creativity to inspire positive cross-cultural change through advertising and beyond.

 

My work blends playfulness with purpose and is built to perform across earned, paid, experiential, and shopper campaigns. My experience spans art direction, brand identity, digital and print design, content creation and artificial intelligence (AI). 

 

I’ve worked on brands such as Kellogg’s Pop-Tarts, Brawny, Pringles, Sheba Cat Food, Huggies, and more.